Privacy Policy

Last updated: 16 March 2026

The Buckingham Academy Ltd ("we", "us", or "our") is a company registered in Hong Kong. We operate the websites buckingham.academy, bucademy.com, and negotiatesmarter.com (collectively, the "Sites").

We respect your privacy and are committed to protecting any personal data you share with us. This policy explains what information we collect, why we collect it, and your rights regarding that information.

1. Information We Collect

We currently collect minimal personal data. This may include:

Information you voluntarily provide — such as your name and email address if you contact us via email or WhatsApp.
Data from our online tools — if you use interactive tools on our Sites (such as the Negotiate Smarter tool), we may collect information you input, including your name, email address, and responses. We will update this policy when such features are introduced.
Technical data — our hosting provider (Netlify) may automatically collect limited technical data such as your IP address, browser type, and pages visited for the purpose of delivering the website to you. This data is not personally identifiable and is not used by us for tracking or marketing.

2. Cookies

Our Sites do not currently set any first-party cookies. Our hosting provider (Netlify) may set essential technical cookies required for the website to function. These are not used for advertising or tracking purposes.

If we introduce cookies in the future (for example, for analytics), we will update this policy and provide you with the ability to manage your preferences.

3. How We Use Your Information

Any personal information we collect is used solely for the following purposes:

To respond to your enquiries
To deliver training services you have requested
To improve our Sites and services
To comply with legal obligations

We do not sell, rent, or trade your personal information to third parties.

4. Legal Basis for Processing

We process personal data on the following legal grounds:

Consent — when you voluntarily contact us or submit information through our Sites.
Legitimate interest — to operate and improve our business and website.
Contractual necessity — to deliver services you have engaged us to provide.

5. Data Sharing

We do not share your personal data with third parties except:

Hosting provider — Netlify (USA) hosts our Sites and may process technical data on our behalf.
Legal requirements — if required by law, regulation, or legal process.

6. International Data Transfers

Our Sites are hosted on servers that may be located outside Hong Kong, including in the United States. By using our Sites, you acknowledge that your data may be transferred to and processed in countries with different data protection laws than your own.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this policy, or as required by law. If you contact us by email, we may retain that correspondence for up to 24 months unless you request deletion.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

Access — request a copy of the personal data we hold about you.
Correction — request that we correct inaccurate or incomplete data.
Deletion — request that we delete your personal data.
Objection — object to our processing of your data.
Portability — request your data in a portable format.

To exercise any of these rights, please contact us at admin@bucademy.com. We will respond within 40 days, as required under the Hong Kong Personal Data (Privacy) Ordinance.

9. Hong Kong Personal Data (Privacy) Ordinance

We comply with the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong. If you believe we have not handled your personal data appropriately, you have the right to lodge a complaint with the Office of the Privacy Commissioner for Personal Data, Hong Kong.

10. European Users (GDPR)

If you are located in the European Economic Area (EEA) or the United Kingdom, you have additional rights under the General Data Protection Regulation (GDPR), including the rights described in Section 8 above. Our legal basis for processing is described in Section 4.

11. Children's Privacy

Our Sites and services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children.

12. Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions about this privacy policy or how we handle your personal data, please contact us:

The Buckingham Academy Ltd
Hong Kong
admin@bucademy.com