90% of training companies still teach old techniques from 1981. We train the latest methods backed by neuroscience — including MRI research on how the brain processes threats during negotiations.
Here's the uncomfortable truth: most negotiation training is based on a model from 1981. Harvard's "Getting to Yes" was groundbreaking at the time, but neuroscience and behavioural economics have fundamentally changed what we know about how decisions are made.
We don't teach win-win. We don't worship BATNA. Instead, we train modern techniques drawn from Chris Voss, Jim Camp, and the latest neuroscience research — including MRI studies showing how the brain processes threats, trust and decision-making during negotiations.
Here's what's changed; and why it matters.
Before you negotiate with anyone else, understand yourself. Our free online tool reveals your natural negotiation tendencies; strengths, blind spots and how to adapt.
From half-day intensives to multi-day simulations. All highly interactive.
The flagship workshop. Learn tactical empathy, calibrated questions, labelling, mirroring and the neuroscience of how the brain processes threats during negotiation. Forget everything you learned about BATNA.
Most people know Cialdini's 6 principles. We teach 12; including strategies from behavioural economics and neuroscience that most negotiation trainers have never heard of. Practical exercises throughout.
MRI research has changed our understanding of negotiation. Learn how threat responses, cognitive biases and emotional processing affect every deal; and how to use this knowledge ethically.
Full-day immersive experience with multiple negotiation scenarios of increasing complexity. Real-time coaching, video review and detailed feedback on every participant's approach and style.
Specifically designed for procurement and sourcing professionals. How to negotiate with vendors, manage supplier relationships and achieve better outcomes without damaging partnerships.
Not all negotiation happens across a table. Learn to negotiate budgets, resources, priorities and buy-in with internal stakeholders; without authority or leverage.
Whether you're in manufacturing or finance, it often comes down to pricepoint. Learn to set and achieve your price targets.
We design completely custom negotiation programmes using your real deals, your industry context and your specific challenges. The most impactful format for experienced teams.
Denis has given us valuable insights and effective techniques in negotiation. Our team is now more confident in handling negotiations with our business partners.
Let's discuss what your team needs — or try our free negotiation styles tool first.